What is SEO?
SEO stands for Search Engine Optimization. It is the process of increasing your website organic traffic, excluding direct traffic. SEO targets images, videos, news. The ultimate goal of search engine optimization is to increase traffic from search engines like Google, Yahoo, Bing.
Search engine optimization is not only about keywords, but It is also about the website. A website should be designed in a way that it becomes easy for search engine robots to crawl. When crawling is done correctly, search engines show the results entirely depending on the keywords. There are plentiful of digital marketers who say that they will be able to help your website rank on 1st position within a couple of weeks. But I mean there are no instant wins. Search Engine Optimization involves a lot of steps. If you believe in organic results, then invest your time in optimizing your search engine.
What is Website Audit
It is the full analysis of all the elements that affect website visibility in search engines. The primary goal of a website audit is to identify the points which are lacking in the campaign which affect web performance. There are many reasons to perform a website audit. This process discovers weak spots a website and helps us understand the state of search engine.
The first step of any digital marketer is to finish an audit: the audit includes Competitors, keyword research, current keyword position, website structure. The outcome of the review will help you to improve your website and understand the status of your business in the market.
How I do it?
In simple terms, Firstly, I identify what you want to determine whenever a user types on a search engine. Then I make sure the requirement is matching depending on the search results as soon as the user lands on your website. What if all these organic visitors don’t convert into a sale? As a part of my search engine optimization plan, I always make sure these organic visitors always convert into customers.
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